AdAnalyzer - Project

Company Name: AdAnalyzer

Project Objective:

AdAnalyzer is currently facing challenges in evaluating the performance of marketing campaigns due to scattered data and lack of consolidated insights. This makes it difficult to assess ROI and identify effective strategies for future campaigns. The objective is to build an interactive dashboard that centralises campaign metrics, tracks ROI, and provides actionable insights to improve marketing effectiveness.

Requirement:

• Track campaign metrics like clicks, impressions, and conversion rates.
• Analyse ROI for campaigns and provide recommendations for improvement.
• Build interactive dashboards to visualise campaign data.

Detailed Features:

• App Features:
  • Campaign tracking for multiple platforms.
  • ROI analysis and performance insights.
  • Interactive dashboards for data visualisation.
• Deliverables:
  • Phase 1: Workflow diagrams and dashboard mockups.
  • Phase 2: Marketing analytics dashboard prototype.

Technology Suggestion: Tableau or Power BI for dashboards, Excel for ROI calculations.

Expected Output:

• Phase 1: Campaign workflow and wireframes.
• Phase 2: Interactive campaign analytics dashboard.