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BrandVoice – Social Listening and Sentiment Analysis


Company Name: BrandVoice


Project Objective

BrandVoice is struggling to keep up with real-time customer feedback and brand mentions across social media platforms. The inability to monitor sentiment effectively has led to missed opportunities for proactive engagement and reputation management. The objective is to develop a tool that monitors brand mentions, analyzes sentiment using natural language processing (NLP), and provides actionable insights to enhance customer engagement and address issues promptly.


Requirement

The tool must:

  1. Monitor Social Media Activity: Track mentions of the brand across platforms like Twitter, Instagram, and Facebook.
  2. Analyze Sentiment: Categorize mentions as positive, negative, or neutral using sentiment analysis techniques.
  3. Provide Actionable Insights: Recommend responses for addressing negative feedback and amplifying positive mentions.

Detailed Features

App Features

  • Social Media Monitoring:
    • Collect real-time data on brand mentions and hashtags.
  • Sentiment Analysis Engine:
    • Analyze sentiment using keyword matching or sentiment scoring.
  • Insights and Recommendations:
    • Provide recommendations for engagement based on sentiment analysis.

Deliverables

  • Phase 1 – Design and Mockups:
    • Workflow for monitoring and analyzing brand mentions.
    • Mockups of sentiment analysis dashboard.
  • Phase 2 – Prototype:
    • Spreadsheet-based sentiment analysis tool with test data.

Technology Suggestion

  • Excel: For sentiment scoring and insights.
  • Power BI: For dashboards and visualizations.

Expected Output

  • Phase 1: Monitoring workflow and sentiment dashboard mockups.
  • Phase 2: Sentiment analysis prototype with sample insights.

Technology: Excel Power BI

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