Salesforce and Google have deepened their collaboration to improve customer experiences and AI-powered agents. They have integrated Google Gemini models into Salesforce’s Agentforce platform. This collaboration offers businesses more flexibility and advanced AI capabilities, combining Salesforce’s customer relationship expertise with Google’s AI innovations. This results in improved automation, human-like intelligence, and real-time insights. Gemini CRM […]

Artificial Intelligence is rapidly transforming customer engagement. Platforms like Salesforce are at the forefront of this shift by leveraging AI to automate tasks, provide deep insights, and deliver highly personalised experiences. As AI-driven CRM becomes the norm, professionals entering this field must adapt to evolving technologies and customer expectations. With 90% of businesses expected to […]

In today’s competitive job market, owning technical information alone is not sufficient to assure fulfilment. Employers are increasingly spotting the value of soft skills—those interpersonal and emotional abilities that define how you engage, speak, and work with others. Whether you are fresh out of college or seeking to enhance your profession, understanding what soft skills […]

Salesforce releases hundreds of innovative features three times a year during their seasonal releases: spring, summer, and winter. Staying up-to-date with Salesforce is a pivotal strategy for professionals and organisations to maximise the benefits of this powerful CRM platform.

Salesforce DX was developed to improve the experience of professional code developers working within the Salesforce platform. By 2018, it was clear that the platform’s original “clicks not code” design, while empowering for low-code/no-code developers, was not ideal for pro-code development workflows. In 2018, Salesforce launched a new developer experience (DX). The goal was to […]

In today’s fast-paced business world, things change quickly, and organisations need ways to stay flexible, efficient and continuous improvement. That’s where Agile comes in. Agile methodology in project management is a popular and effective way to manage projects, helping teams adapt and succeed. By embracing the core principles of Agile, businesses can unlock a host […]

The tech industry is constantly changing and growing, and tech training programs are vital for experienced professionals and newcomers alike to stay ahead and take advantage of the many opportunities available. However, with the multitude of options available, finding the right tech programs becomes a crucial component in choosing the right technology training course. However, […]

The fusion of advanced AI and automation will give rise to autonomous agents that can understand, construct, and execute intricate business processes. This is the essence of Agentic AI evolution – the next step in the future of work. It’s way more advanced than those old predictive and generative AI models. agentic AI combines large […]

Artificial intelligence is influencing the future of work. It is changing the way we work. It means jobs will increasingly be powered by AI, requiring individuals to adapt and develop new skills to remain competitive in the workforce. While some jobs may be automated and replaced, AI will also create new opportunities for roles that […]

The demand for skilled Salesforce developers is growing quickly as the Salesforce ecosystem keeps expanding. To stay competitive in 2025, mastering the essential Salesforce developer skills is crucial. So understanding the key technical skills and soft skills will set you apart in the dynamic CRM landscape. With Salesforce dominating the CRM landscape, businesses need developers […]