Salesforce and Google have deepened their collaboration to improve customer experiences and AI-powered agents. They have integrated Google Gemini models into Salesforce’s Agentforce platform. This collaboration offers businesses more flexibility and advanced AI capabilities, combining Salesforce’s customer relationship expertise with Google’s AI innovations. This results in improved automation, human-like intelligence, and real-time insights. Gemini CRM […]

Artificial Intelligence is rapidly transforming customer engagement. Platforms like Salesforce are at the forefront of this shift by leveraging AI to automate tasks, provide deep insights, and deliver highly personalised experiences. As AI-driven CRM becomes the norm, professionals entering this field must adapt to evolving technologies and customer expectations. With 90% of businesses expected to […]

Salesforce releases hundreds of innovative features three times a year during their seasonal releases: spring, summer, and winter. Staying up-to-date with Salesforce is a pivotal strategy for professionals and organisations to maximise the benefits of this powerful CRM platform.

Salesforce DX was developed to improve the experience of professional code developers working within the Salesforce platform. By 2018, it was clear that the platform’s original “clicks not code” design, while empowering for low-code/no-code developers, was not ideal for pro-code development workflows. In 2018, Salesforce launched a new developer experience (DX). The goal was to […]

The demand for skilled Salesforce developers is growing quickly as the Salesforce ecosystem keeps expanding. To stay competitive in 2025, mastering the essential Salesforce developer skills is crucial. So understanding the key technical skills and soft skills will set you apart in the dynamic CRM landscape. With Salesforce dominating the CRM landscape, businesses need developers […]

The Salesforce evolution has led to a platform that empowers businesses of all scales to streamline operations and foster expansion. With robust features like sales and marketing automation, customer service, and analytics, Salesforce has emerged as a cornerstone in the tech industry. Its intuitive interface and powerful capabilities have significantly enhanced operational efficiency for businesses. […]

Salesforce has grown into much more than just a traditional CRM. Its artificial intelligence, automation, analytics, and cloud computing power businesses around the globe. The history of Salesforce is marked by constant innovation and a commitment to customer success. From the revolutionary “No Software” approach to becoming the #1 CRM provider, Salesforce continues its mission […]

Salesforce Agentforce is reinventing business operations by incorporating artificial intelligence (AI) into routine processes. By enabling organisations to create and manage AI-powered Agentforce applications, Agentforce brings a new era of automation, efficiency, and customer focus. This blog explores 10 real-world Agentforce use cases, showcasing its versatility and impact across industries. Whether you aim to enhance […]

Data is the driving force behind today’s businesses, and Salesforce has mastered the art of utilising it via the Salesforce Data Cloud. Organisations can manage, unify, and activate every step of the customer journey with this powerful platform. But to truly unlock its potential, you need expertise – and that’s where the Salesforce Data Cloud […]

Customer data is the backbone of business success. However, scattered data across multiple systems can hold you back from delivering the personalised experiences your customers expect. Salesforce Data Cloud is a game-changer tool for this. This robust customer data platform (CDP) empowers you to unify, harmonise, and activate data across your organisation. Whether you’re looking […]