Nowadays, artificial intelligence is more than a buzzword. It’s changing multiple industries, and Salesforce is making it simpler than ever to capitalize on this trend. Companies are integrating AI to enhance customer experiences, streamline business processes, and drive innovation. But here’s the exciting part: You don’t need to be a tech wizard to get started with AI. Salesforce is offering the Salesforce AI Associate Certification for free from September 23, 2024, through December 31, 2025.
This Salesforce Certified AI Associate will equip you with the skills to harness AI within the Salesforce CRM ecosystem. It will open the doors to new career opportunities and professional growth.
Ready to take the plunge? Let’s break down why this certification is a game-changer and how you can prepare to ace the exam, all without spending a dime.
Why Salesforce Is Offering Free AI Training and Certifications
Salesforce recognizes the growing AI skills gap and is committed to addressing it head-on. Given that AI is significantly changing both CRM and business operations, professionals with both CRM and AI skills are highly sought after. Salesforce is offering free AI training in AI Associate and AI Specialist certifications to help close this gap.
This initiative is all about making AI skills accessible to everyone, regardless of their current expertise. It’s a way for Salesforce to empower professionals to thrive in a world increasingly powered by AI in CRM. These certifications aren’t just pieces of paper—they’re keys to unlocking new career opportunities within the Salesforce ecosyste
Why You Should Get the Salesforce AI Associate Certification Now
Future work will be shaped by AI, particularly in customer relationship management (CRM). Salesforce is one of the leading CRM platforms in the world, and with the incorporation of AI, it is pushing boundaries and opening up new possibilities for professionals like you.
Here’s why AI associate salesforce certification matters:
- AI is the future: AI is being implemented in every industry, from healthcare to finance, and having AI expertise gives you a competitive edge in any job market.
- It’s free: You read that right. Salesforce is offering this AI certification for free during the specified period, making it accessible to everyone.
- Career acceleration: Your employment prospects can be significantly improved by including the Salesforce AI associate certification on your resume.
So, whether you’re just starting your journey with AI or you’re a Salesforce professional looking to deepen your knowledge, this is a golden opportunity.
What is the Salesforce Certified AI Associate Certification?
The AI associate certification Salesforce is intended to help you in learning artificial intelligence (AI) and provide you with a strong understanding of AI’s application to CRM. This entry-level certification is perfect if you want to learn more about AI technology, AI-powered CRM, and the ethical considerations surrounding AI.
Upon completion, you’ll be well-versed in how to leverage AI in CRM, making you an asset in any AI-driven business environment.
Key areas of focus include:
- AI Fundamentals: Learn the core principles of artificial intelligence and how they integrate into the Salesforce platform.
- CRM AI Capabilities: Learn how AI, such as Einstein AI, improves Salesforce’s capabilities and makes automation and personalization possible.
- Ethical AI: Explore the ethical considerations surrounding AI, including data privacy, human bias, and the responsible use of AI technology.
Key Details About the Salesforce Free AI Associate Certification
Some quick details about the free Salesforce AI certification offers are here:
- Salesforce AI Associate exam cost: Free from September 23, 2024, through December 31, 2025.
- Time Allotted: 70 minutes to finish the exam.
- Passing Grade: 65%
- Options for Delivery: Proctored exams can be given online or on-site at testing centers.
- Retakes: $50 for retaking the AI Associate Certification Salesforce exam.
- Refund Policy: If you registered on or after September 23, 2024, you’ll receive a refund for any fees paid.
- Number of questions and exam format: 40 multiple-choice and multiple-select questions with 3 possible answers each.
- Prerequisite: None
- Certification: It assesses your knowledge of Salesforce AI tools, artificial intelligence (AI), and the ethical application of AI in businesses.
Who Should Pursue the Salesforce AI Associate Certification?
Wondering if the AI Associate Certification is right for you? Let’s break it down:
1. Salesforce Enthusiasts
This certification is an ideal next step if you have experience with Salesforce and want to advance your knowledge. With the use of AI-powered CRM tools like Einstein AI, you can learn more about the AI capabilities of Salesforce.
2. AI Enthusiasts
Passionate about AI? With this certification, you can solve real-world business problems by merging your passion for artificial intelligence with the practical applications of Salesforce AI tools.
3. Salesforce Professionals Looking to Advance
Are you already a Salesforce Administrator, Developer, or Consultant? This certification will add a lot of value to your resume. Your ability to demonstrate your expertise with the latest AI in CRM technology will establish you as a leader in your industry.
4. Career Changers
Are you thinking of transitioning into tech or CRM? The AI Associate Salesforce certification gives you the credentials to make that shift. This certification will help you stand out to potential employers because AI skills in CRM are now highly sought after.
Salesforce AI Associate Exam Key Topics

The AI Associate Certification Salesforce exam is designed to test your understanding of AI concepts within the CRM context. You must become an expert in a number of crucial areas if you want to ace the Salesforce AI Associate Exam. Here’s what you can expect in Salesforce AI Associate certification syllabus:
1. AI Fundamentals (17% of the Exam)
You’ll learn the basic principles of AI, including differentiating between predictive AI and generative AI. By understanding this part, you will be able to grasp the core concepts of AI and how they are utilized within Salesforce platforms.
2. AI Capabilities in CRM (8% of the Exam)
This section focuses on Salesforce Einstein, the AI powerhouse within Salesforce. You’ll be tested on your ability to use Einstein’s AI-driven tools to automate tasks, predict customer behaviors, and personalize experiences. If you want to shine in this section, master tools like Einstein Lead Scoring, and Einstein Opportunity Scoring.
3. Ethical Considerations of AI (39% of the Exam)
It is one of the most important sections of the exam! Though AI offers great potential, there are ethical issues to be resolved. Topics like human bias in machine learning, lack of transparency, and how to create AI solutions that follow ethical principles will be covered in the exam.
4. Data for AI (36% of the Exam)
AI thrives on quality data. You’ll learn how to clean, transform, and prepare data for AI applications within Salesforce. This section focuses on data quality and how poor data can impact AI outcomes. Understanding concepts like data cleaning, feature engineering, and data validation will be crucial for your success.
How to Prepare for the Salesforce AI Associate Certification

Preparation is key, but don’t worry—Salesforce offers a ton of resources to help you get exam-ready.
1. Create a Trailhead Account
If you don’t already have a Salesforce Trailhead account, this is your first step. Salesforce’s free learning portal, Trailhead, is a treasure trove of information to help you get ready for the Salesforce AI Associate certification.
2. Enroll in AI Training Courses
Salesforce has built a specific Trailhead Trailmix for the Salesforce AI Associate training. It’s a thoughtfully chosen collection of courses meant to guide you through all you require.
3. Schedule Your Exam
Once you feel confident in your knowledge, you can schedule your exam directly through the Trailhead platform—at no cost during the promotion period!
Study Tips for Success in the AI Associate Certification
Now that you know what to expect from the exam, let’s talk about how to prepare. Here’s a strategy to help you pass with flying colors:
1. Start with the Official Exam Guide
Salesforce provides an official exam guide that outlines all the topics covered in the exam. Utilize this as a roadmap, dividing it into manageable portions and monitoring your advancement along the way.
2. Use Trailhead for Learning and Practice
Trailhead is Salesforce’s official learning platform, and it’s packed with modules and hands-on challenges to help you master AI concepts. Be sure to complete the Prepare for Your Salesforce Certified AI Associate Credential Trailmix, which is designed specifically for this certification.
3. Practice with Hands-On Challenges
Thoughtful theory is excellent, and practical experience is essential. Use a Trailhead Playground or a Salesforce Developer Org to experiment with AI tools such as Einstein Discovery and Einstein Prediction Builder. This will help you in knowing how AI tools function in actual business settings.
4. Take Practice Exams
Practice makes perfect! Familiarize yourself with the multiple-choice format of the Salesforce AI Associate exam. This will help you in adapting to the question format as well as pinpoint areas in which you require additional attention.
Exam Day Strategies
A well-thought-out plan of action can make all the difference on exam day. Here’s how to confidently approach the exam.:
- Read Each Question Carefully: Concentrate on each word. Salesforce exam questions often contain important details that can direct you toward the right response.
- Use Process of Elimination: Eliminate answers you know are incorrect to narrow down your options.
- Mark for Review: Don’t waste time on questions you’re unsure of—mark them for review and come back to them later.
- Trust Your Instincts: If you’re stuck between two answers, go with your gut—your initial instinct is often right.
What Free AI Workshops Are Available?
Starting in November 2024, Salesforce will offer a series of virtual free AI workshops to help you build real-world AI skills. These include hands-on workshops like:
- How to Build Your First Agent
- Use Agentforce Sales Agents to Manage Your Sales Organization
- Use Agentforce Service Agents to Manage Your Service Organization
- Get Started with Copilot
- Get Started with Prompt Builder
The workshops are a wonderful opportunity to obtain hands-on experience with Salesforce AI tools and prepare yourself for the certification exam.
Additionally, starting in late 2024, Salesforce will offer free, 3-day instructor-led courses. These will instruct you on how to use Agentforce, one of Salesforce’s AI products. The in-person classes will only be offered in San Francisco and London, with more locations to open soon.
Join TechForce Academy’s 2-hour hands-on AI training - For Free!
TechForce Academy is providing a free, 2-hour hands-on AI training if you’re interested in learning more about Salesforce’s AI tools! This training provides participants with an in-depth introduction to Salesforce Einstein, Salesforce’s AI platform, and shows how to integrate AI models into your workflows effortlessly.
What You’ll Learn in the Training:
- Salesforce Einstein Overview: Understand how Salesforce’s AI tools can enhance customer experiences, automate routine workflows, and generate valuable insights.
- Utilizing AI for Sales: Find out how AI can streamline your sales process to help you close deals more quickly, from lead creation to more precise forecasting.
- Salesforce AI Features: Discover the extensive AI feature set within Salesforce, including predictive capabilities, automated workflows, and tools for data-driven decision-making.
- AI Models & Bringing Your Model (BYOM): Get hands-on experience working with Salesforce’s pre-built AI models, and learn how to bring your models into the platform for more customized solutions.
Course Highlights:
- Duration: 2 hours
- Format: Virtual, interactive, and hands-on
- Cost: Free for a limited time
- Seats: Limited availability—register early!
Register here: 2 hour Hand-on Free AI Training with TechForce Academy
Final Thoughts: Why You Should Act Now
Salesforce has made it clear that AI will play a critical role in the future of CRM. By offering the Salesforce AI Associate Certification for free, they’re allowing you to stay ahead in a world that’s rapidly adopting AI-driven technologies.
The Salesforce Certified AI Associate Certification is more than just a credential—it’s a launchpad for your career. Whether you’re a Salesforce enthusiast, an AI expert, or someone looking to break into the CRM and AI space, this certification provides a competitive edge. It demonstrates your grasp of how artificial intelligence is changing business and your readiness to take the lead within your organization.
So don’t wait—this offer won’t last forever. By getting certified now, you’ll be positioning yourself at the forefront of AI and CRM. Take advantage of the free Salesforce AI certification offer before it expires on December 31, 2025, and unlock a future full of possibilities with AI-powered CRM tools.
Ready to start your journey? Sign up today and unlock the future of AI and CRM with Salesforce!