Company Name: AdVantage
Project Objective:
AdVantage is currently struggling with ineffective marketing campaigns that lack proper targeting and performance insights. The manual process of analysing campaign data is time-consuming and often leads to missed opportunities for optimisation. Additionally, campaign reporting is inconsistent, making it difficult for stakeholders to evaluate ROI and strategise for future efforts. To address these issues, the objective is to build an AI-driven tool that predicts trends, improves engagement, and provides real-time analytics to optimize marketing campaigns.
Requirement:
- Develop a system that uses AI to analyse historical data, predict content trends, and recommend optimal posting schedules.
- Provide a dashboard for campaign tracking and performance analytics.
- Automate campaign reporting for stakeholders.
Detailed Features:
- App Features:
- AI-based trend analysis and content recommendations.
- Interactive campaign performance dashboards.
- Automated campaign summary reports.
- Deliverables:
- Phase 1: Workflow diagrams, UI wireframes, feature documentation.
- Phase 2: Campaign tracking tool and interactive dashboard prototype.
Technology Suggestion: Google Sheets/Excel, Figma for UI, Power BI for dashboards.
Expected Output:
- Phase 1: Workflow diagrams, wireframes.
- Phase 2: Campaign tracking and analytics tool.