Company Name: MailMagic
Project Objective
MailMagic is facing difficulties in achieving high engagement rates with its email campaigns due to generic content and poorly timed scheduling. These issues result in low click-through rates and conversions, limiting the effectiveness of email marketing efforts. The objective is to automate personalised email campaigns by tailoring content, optimising delivery times, and providing actionable insights through analytics to boost customer engagement and conversions.
Requirement
The tool must:
- Generate Personalised Content: Use customer data to tailor email subject lines, content, and offers.
- Automate Campaign Scheduling: Schedule and send emails at optimal times based on customer activity.
- Track Campaign Performance: Provide detailed analytics on open rates, click-through rates (CTR), and conversions.
Detailed Features
App Features
- Email Content Personalization:
- Auto-generate personalized greetings, product recommendations, and offers based on user profiles.
- Campaign Automation:
- Schedule campaigns with options for recurring emails and triggered emails based on user actions.
- Performance Analytics:
- Dashboard displaying open rates, CTR, and conversion metrics.
Deliverables
- Phase 1 – Design and Mockups:
- Workflow for personalization and automation.
- UI mockups of email templates and analytics dashboard.
- Phase 2 – Prototype:
- Prototype for email automation and analytics using test data.
Technology Suggestion
- Excel: For campaign data and performance tracking.
- Figma: For UI designs.
Expected Output
- Phase 1: Email personalization workflow and dashboard mockups.
- Phase 2: Interactive tool for creating and analyzing email campaigns.