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StyleNova – Influencer Marketing Strategy

Company Name: StyleNova


Project Objective:

StyleNova is facing challenges in connecting with its target audience effectively through traditional advertising channels. The lack of a structured approach to leveraging influencer marketing has resulted in inconsistent campaign performance and suboptimal audience engagement. To resolve these issues, the objective is to develop a comprehensive influencer marketing strategy that increases brand visibility, builds trust among consumers, and drives measurable engagement.


Requirement:

  • Identify and shortlist influencers based on target audience demographics.
  • Design a collaboration workflow with metrics to evaluate performance.
  • Provide a reporting structure for ROI analysis.

Detailed Features:

  • App Features:
    • Influencer database with key metrics.
    • Campaign workflow management and performance tracking.
  • Deliverables:
    • Phase 1: Collaboration workflow, influencer database.
    • Phase 2: Content calendar and campaign visuals.

Technology Suggestion: Excel for influencer tracking, Canva for visuals.


Expected Output:

  • Phase 1: Influencer database and campaign workflow.
  • Phase 2: Calendar and campaign performance visuals.

 

Technology: Canva

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