Company Name: StyleNova
Project Objective:
StyleNova is facing challenges in connecting with its target audience effectively through traditional advertising channels. The lack of a structured approach to leveraging influencer marketing has resulted in inconsistent campaign performance and suboptimal audience engagement. To resolve these issues, the objective is to develop a comprehensive influencer marketing strategy that increases brand visibility, builds trust among consumers, and drives measurable engagement.
Requirement:
- Identify and shortlist influencers based on target audience demographics.
- Design a collaboration workflow with metrics to evaluate performance.
- Provide a reporting structure for ROI analysis.
Detailed Features:
- App Features:
- Influencer database with key metrics.
- Campaign workflow management and performance tracking.
- Deliverables:
- Phase 1: Collaboration workflow, influencer database.
- Phase 2: Content calendar and campaign visuals.
Technology Suggestion: Excel for influencer tracking, Canva for visuals.
Expected Output:
- Phase 1: Influencer database and campaign workflow.
- Phase 2: Calendar and campaign performance visuals.