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TasteHub – Social Media Calendar


Company Name: TasteHub


Project Objective:

TasteHub is currently experiencing low engagement on its social media platforms due to irregular posting schedules and content that fails to resonate with its audience. Without a cohesive content strategy, the brand is missing opportunities to strengthen customer loyalty and drive new engagement. The objective is to create a 30-day content calendar with platform-specific strategies to boost brand engagement and improve customer retention.


Requirement:

  • Develop daily themes for social media posts.
  • Tailor strategies for different platforms like Instagram, Facebook, and Twitter.
  • Include analytics to measure engagement.

Detailed Features:

  • App Features:
    • Daily themes and post ideas.
    • Platform-specific content strategies.
  • Deliverables:
    • Phase 1: Calendar templates, visual mockups.
    • Phase 2: Interactive calendar with analytics integration.

Technology Suggestion: Canva for visuals, Google Sheets for calendar creation.


Expected Output:

  • Phase 1: Mock content calendar and visuals.
  • Phase 2: Interactive calendar with metrics.
Technology: Canva Excel

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