Company Name: TasteHub
Project Objective:
TasteHub is currently experiencing low engagement on its social media platforms due to irregular posting schedules and content that fails to resonate with its audience. Without a cohesive content strategy, the brand is missing opportunities to strengthen customer loyalty and drive new engagement. The objective is to create a 30-day content calendar with platform-specific strategies to boost brand engagement and improve customer retention.
Requirement:
- Develop daily themes for social media posts.
- Tailor strategies for different platforms like Instagram, Facebook, and Twitter.
- Include analytics to measure engagement.
Detailed Features:
- App Features:
- Daily themes and post ideas.
- Platform-specific content strategies.
- Deliverables:
- Phase 1: Calendar templates, visual mockups.
- Phase 2: Interactive calendar with analytics integration.
Technology Suggestion: Canva for visuals, Google Sheets for calendar creation.
Expected Output:
- Phase 1: Mock content calendar and visuals.
- Phase 2: Interactive calendar with metrics.